I’ve been busy behind the scenes over the last couple months refining my business and its core + delving into more of the heart and the core of Stephanie Scholl Events. I loved my time with Kaitlin of The School of Styling during our one-on-one coaching, branding, and styling session, and I also loved the hands-on experiences and behind-the-scenes tips during the Styling with Dear Sweetheart Events. And after much consideration, the trajectory of my business, and building my brand to reach my ideal clientele, it’s time for a new logo to match what the core of what Stephanie Scholl Events is.
I have been using Pinterest very loosely for some initial inspiration, pulling together colors, moods, textures, typography, design elements, lighting, etc that deeply resonate with me and my brand. Here’s a sneak peek of part of my brand inspiration board
When I look through this Pinterest board as a whole, it makes me giddy with excitement! I carefully curated this board to reflect a plethora of qualities that make up my brand, as well as the vision and the mission behind it. I love all of the colors (as much as I love the simplicity and cleanliness of neutrals, I also love a good splash of well-placed color!), the emotions and feelings evoked (lots of love, joy, & hospitality), and everything else. It also helps to write a quick note with each Pin of why you are attracted to that picture – it might be for the font or for the emotions or for the design, etc. Some of my Pins are wedding-centric, but not all of them, as you should not be solely inspired and draw inspiration from just your industry (weddings, for me!). Looking outside of the wedding-box is healthy, helps me generate unique content, keeps me from comparison, and brings even more life to my brand and my work.
I can’t wait for my logo designer to send over the first drafts of her take on what the Stephanie Scholl Logo should be! I definitely sent her the link to my brand Pinterest board for a little peek into what I love, what I’m inspired by, and what the core of my business is. I’m so, so excited for this process to unfold, and I also can’t wait to reveal the big updates with y’all soon!