Hooray!!!! My new logo is HERE! I am so incredibly thrilled and excited to finally share my logo refresh with you!!

Isn’t she a beauty?!

I absolutely adore every detail and all of the thought + meaning behind the new Stephanie Scholl Events logo. From sharing more about the heart of heart of Stephanie Scholl Events and its branding to the many fun steps of the logo building process, it’s been so special to really delve into what this business is about, who I want to serve, how I want to serve my brides, and what the heart behind my work is.

I love the stunning calligraphy incorporated into my logo, as calligraphy is so special to me and an integral part of my business, too. I just knew calligraphy had to be a central focus of my logo refresh! My grandma is an avid calligrapher, and I love that her passion has been passed down to me. Coral and navy have long been colors that I adore (just look around my home or in my closet!), and I love simple, clean, fresh looks and lines. And that pineapple… swoon. The pineapple is the quintessential symbol of Southern hospitality, and my brand has a distinct Southern charm to it. I definitely want Southern hospitality and warmth to be critical parts of what my business is about and the experience that my brides receive! I have wanted a pineapple in my logo for over two years now, ever since Stephanie Scholl Events was first conceived in my mind. The problem was that I never knew how to actually create an original, unique pineapple to incorporate into my logo. A graphic designer, I am not! Thankfully Amanda, my amazing logo designer, created the perfect (seriously, perfect) pineapple design for my new logo. I couldn’t be happier or more proud of the final result. Amanda is just an incredible, creative graphic designer, and I am so impressed with how she turned my rambling and visions into something so marvelous. I feel like this logo is the epitome of the heart of Stephanie Scholl Events, and it’s classic, so very ‘me,’ and everything that I want my business to be about and the brides I hope to serve.

The Stephanie Scholl Events website is also completely refreshed with a new URL [stephaniescholl.com] and an entirely new look! I am beyond ecstatic with the new website and home for Stephanie Scholl Events!! The pineapple in my logo even makes an appearance in the favicon. I would love for you to hop on over to my newly updated website and take a peek into all of the new pictures, content, and information shared there. I even included several stunning new-to-the world images from my SSE brand-inspired photo shoot – hooray!! My dad is the best website designer, and I am in awe of his patience, technical skills, advice, and love. I sure have a great team, and I am thankful and humbled by them.

And how legit is this whole file? It’s a little surreal to have such an amazing new logo, as well as official fonts, colors, taglines, an emblem, and logo variations. I can’t wait to use them all!

And this pineapple… yep, I’m still in love.

Part 1: My Business Branding

Part 2: Logo Redesign Process

If you’ve made it through the whole post, thank you!! I have a couple HUGE, exciting, amazing announcements to share with you… any guesses?!